top of page

MarketIN™ Buyer Assessment

An AI-powered diagnostic that reveals which customers are in market to  buy and maps the buyer committees against real-time market signals.

 

Using billions of data points, it predicts purchase timing and decision-maker readiness, eliminating the guesswork in pipeline targeting.

 

This intelligent targeting transforms your market into a clear roadmap of winnable opportunities, with engagement timelines and buyer decision insights.

1

You need a new system 

The B2B landscape has completely  shifted:

​

  • 83% of purchase decisions happen in digital channels¹

  • Companies waste 71% of leads due to poor qualification²

  • Traditional market research misses 64% of actual buying signals³

  • Competitors using AI-driven targeting see 3.5x higher conversion rates⁴

​

[Sources: ¹Gartner Research 2023, ²Forrester, ³Harvard Business Review, ⁴McKinsey & Company] 

Traditional B2B Sales

❌ Targeting entire industries and ICPs blindly

❌ Guessing at buyer committees​

❌ Static competitor analysis​

❌ Generic market research

❌ Assumed buying timelines

❌ Limited market visibility

2

MarketIN Assessment

✅ Precise WAM identification by company
✅ AI and human verified buyer engagement patterns
✅ Real-time Digital Presence Impact scoring
✅ AI-driven buyer signal analysis
✅ Data-validated purchase cycles
✅ Billions of analyzed web signals

Sales clarity in 30 days

The MarketIN Assessment takes 30 days, and requires less than 8 hours of your time.​​​

Story funnel flowchart (12).png

4

3

What you do

  • Provide category definitions and list your top 3 competitors 

  • Enable executive access for interviews each interview 30-40 min

  • Review preliminary findings

  • Participate in final workshop

Total time commitment: Less than 8 hours

What we do

  • Analyze billions of web page views

  • Categorize 10,000+ B2B topics

  • Track industry-specific buyer signals

  • Conduct executive and buyer interviews

  • Deploy AI analysis framework

  • Create comprehensive assessment

  • Deliver reports with clear recommendations

Total time commitment: 30 days

5

What you get 

​1. Winnable Available Market (WAM) Analysis

  • Total winnable market in North America

  • Segmentation by industry, company size and geography

  • Purcharse intent indicators

  • Recommendations/actions to take

2. Buyer Committee Intelligence

  • Number of stakeholders in the buyer committee

  • Department participation mapping

  • Purchase journey timeline

  • Budget authority patterns

3. Market Intelligence Report

  • Similarities and difference from top  3 competitors

  • Industry-specific trends

  • Growth drivers and challenges

  • Recommendation/actions to take

4. Executive Insights​

  • SWOT analysis and recommendations

  • Channel effectiveness metrics

  • MarketIN value perception

  • Recommendations 

5. Digital Presence Impact analysis​

  • Including Website quality

  • User generated content site visibility

  • Search engine visibility

  • Overall Digital Presence Impact score

  • Recommendations

Ready to explode your sales?

  • ​Standard Assessment: $60,000​

  • Partner Program: $45,000

    • 25% discount for qualifying partners Includes all deliverables and workshops

    • Partnership benefits include:

      • Case study collaboration

      • Marketing testimonials

      • Industry showcase opportunities

Standard: $60,000

Only 5 Partner Program Discounts Remain

bottom of page