MarketIN™ AI Transformation
An effective growth roadmap that is not executed is useless. Some clients have the talent and resources needed, while others require guidance and support to achieve sustainable growth. The MarketIN AI Transformation program offers ongoing support for those seeking to maximize their success. This may also be used by clients who want to enter new markets, launch new products, raise new investment or execute a successful exit strategy.
1
Change management support
Does your team need support transitioning to the MarketIN mindset? Who are the change resistors? How do we help them experience the benefits so change becomes their idea?
2
Tech assessment and upgrades
Do you have the data, insights and AI infrastructure to keep "seeing the market"? Do you want to subscribe to the MarketIN custom dashboard? We help you and your team see the dynamic changes in your WAM to be able to effectively focus assets where you can win.
3
Customer-centered sales and marketing
Clients who adopt MarketIN traditionally reorganize their sales and marketing staff, outbound campaigns, content and measurements to align with the winnable customer's buying process. Gone are the days of marketing qualified leads, sales qualified leads, funnel management, missed sales projections, and departmental infighting. With MarketIN insights, sales, marketing, and customer experience become one efficient team working like a peloton, using less energy, and creating better outcomes. Budget allocations become clearer, driven by what touch points generate revenue.
4
Regulatory guidance
Your AI transformation is secure with Touchpoint Strategies. Our managing partner's legal expertise, team's data governance mastery, and authored Responsible AI Guidelines ensure you adopt this technology safely and see returns quickly.